Our county population is 138,898 and is composed of 53,464 households. Salisbury, the largest city in Rowan County, is also the county seat with a population of 34,199. There are approximately 340,000 people within a 20-mile radius of downtown Salisbury. 21,260 residents live in the nine additional municipalities located in Rowan County and 88,000 live in unincorporated areas of the county.

Rowan County's average age is 39 years. The racial make-up of the population is 76.5% Caucasian and 16.2% African American with about 8.4% of Hispanic origin. Educational attainment continues a positive trend with the percent of high school graduates and the share of residents with an associates or bachelor's degree increasing.             

Labor Availability

The labor force is 160,000 within 20 miles of downtown Salisbury and over 3.2 million within 50 miles. Unemployment typically follows the trend patterns of the Charlotte region and the state. The current unemployment rate in Rowan is 11.2%,  and the state rate is 10.5%. The largest sectors of employment are services (39.3%), retail trade (21.2%) and manufacturing (12.9%).

Labor Costs

Labor costs are low in Rowan county with a median household income of about $45,881. The estimated entry wage is $8.43 with an average wage of $16.61 and experienced wage of $20.70. Labor in Rowan is 7% more affordable than the average NC wage and 15% more affordable than average Charlotte region wage.

Major Employers & Industries
Rowan County Demographics
Market Profile